In today’s online shopping market, we believe that honesty is the best policy. That’s why we designed the most generous, fair and transparent privacy policy for our customers. Read the following sections to find out more about how we secure your personal data. Please don’t hesitate to contact us if you have any questions!​

Your Privacy

​We are committed to ensuring that your privacy is protected whilst using this website.

​Our Privacy Policy explains how the personal information we collect from you will be processed, shared and protected. All personal or identifying data collected from this website will only be used in accordance with this Privacy Policy.

​We may make amendments to this policy periodically, and at such a time this page will be updated accordingly. The current version of this policy is effective as of 08/11/23

Data Protection

​We are compliant with all data protection laws and principles, ensuring that all information we collect from you will be:

​·    Used lawfully and transparently

·    Collected only for valid, clearly defined purposes

·    Processed only for valid, clearly defined purposes

·    Accurate and updated

·    Kept only for the time it is required

·    Stored safely and securely

Information We Collect

​We may collect the following types of information:

​·    Personal details such as name, telephone number and email address

·    Records of your online service requests, interaction with a service, Internet Protocol (IP) address, browser type, browser language and the date and time of your request.

How Is This Information Collected?

We collect your personal information via the following methods:

·    Website data entry forms

·    Collection of Website Cookies

·    Follow up contact made by phone or email

How Is My Information Used?

​We will always use your personal data legally, and largely in the following circumstances:

·    To register you as a customer

·    To process enquiries and respond to requests

·    To contact you regarding our services and your service requirements

·    To manage our relationship with you as a customer

·    To request feedback on our services

·    To request feedback on the services provided by our affiliates

·    To administer and protect the business and this website

Sharing Your Personal Information

We share personal information with other companies or individuals in the following circumstances:​

·    Where we have your consent and you have opted-in for the sharing of personal information

·    When provided with access to your personal data, our third-party partners are contractually obliged to use that data only to perform pre-agreed purposes and may not use it for any other purpose.

Furthermore, they must process the data in accordance with this Privacy Policy and as permitted by the GDPR, the Data Protection Act 1998 and subsequently the Data Protection Act 2018 (subject to royal assent), the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the E-Privacy Regulations as it comes to legal effect.

If the event that the Company is sold, merged or acquired, we will ensure that the confidentiality of any personal information is preserved and will provide notice before any personal information is transferred or becomes subject to a different privacy policy.

Marketing

​When we collect your email address you will be automatically added to our mailing list. We may periodically send promotional emails about our services and other relevant information, or request feedback on our services or website. You can unsubscribe at any time.

Not Providing Required Information​

If you choose not to provide certain personal information when requested either by law, or under the terms of contract, we may not be able to deliver those services. In this instance we will notify you that the service(s) will be cancelled unless sufficient information is provided. 

Change of Purpose

Your personal information will only be used for the purposes for which it was collected. If we need to use your personal information for any related or unrelated purpose, we will request your permission before any action is taken.
Our Cookie Policy

​This website collects and may from time to time use, Cookies.

​Cookies are pieces of information that a website transfers to your computer’s hard disk for record-keeping purposes and they can make the World Wide Web more useful by storing information about your preferences on a website. 

​The use of Cookies is normal practice and many major websites use them to provide useful features for their customers. Cookies do not personally identify a user, but they do identify a user’s computer. Most browsers are initially set to accept Cookies.

​If you prefer, you can set your browser to refuse Cookies. If you have any questions please contact us.

Data Security​

We will always look to ensure that your information is secure. In order to prevent unauthorised access or disclosure we implement physical, electronic and managerial procedures designed to safeguard and secure personal data collected via our website.

​If any suspected data security breach should occur, both yourself and the suitable regulatory bodies will be informed as required by law and in line with our internal procedures.

​Our website may, on occasion, contain links to other websites.

Whilst we work to ensure that we only link to reputable sources, we are not responsible for the information displayed by any third party website. Furthermore, when visiting a third party website linked from this site you are subject to its own Privacy Policy, Cookie Policy and Terms of Use. 

Data Retention

​We will only retain your personal information for as long as is necessary to fulfil the original purpose of collection. This includes any legal, accounting and reporting requirements.

We determine the appropriate retention period for any personal data on a case-by-case basis, taking into consideration the amount, nature, and sensitivity of the information collected and the potential risk of harm from unauthorised use or disclosure of your data.

Controlling Your Data​

Because it is important that any personal information we hold about you is accurate and current, please keep us informed if your details change during your business relationship with us.​

Under certain circumstances, you have the legal right to:​

·    Request a ‘Data Subject Access Request’, enabling you to receive a copy of the personal information we hold about you and to check that we are processing it lawfully

·    Request a correction of the personal information that we hold about you and make any corrections to your data that you feel necessary

·    Request the deletion of your personal information from our records. This allows you to ask us to delete or remove personal information where there is no good reason for us to store it.

·    Object to the processing of your personal information where we are relying on a legitimate interest (or those of a third party) and you wish to object to processing on such ground. This also applies to your information regarding direct marketing

·    Request a restriction in the processing of your personal information. This allows you to ask that we suspend the processing of personal information about you

·    Request the transfer of your personal information to another party

If you wish to review, correct or remove information you have shared with us, object to the processing of your personal data, or request that we transfer your personal information to another party, please contact us: The Data Controller, Your address etc.

We will not normally charge you to access your personal information or to exercise any of the other rights as listed above. However, we may charge a reasonable fee if your access request is clearly unfounded or excessive. In rare circumstances, we may refuse to comply with a request.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information. This is an appropriate security measure put in place to make sure that your personal information is not disclosed to any unauthorised person.

Right to Withdraw Consent

In reasonable circumstances you have the right to withdraw your consent for us to process your personal data. In such an event, please contact us: The Data Controller, Your address etc

If You Have a Complaint

We take all complaints received about the collection and processing of personal information seriously and would encourage you to bring to our attention any instance where you feel our conduct has been unfair, misleading or inappropriate.

Alternatively, you can make a formal complaint to us at hello@buttercuppetproducts.co.uk

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.